NEWS RELEASE                                            Click to view PDF version
For Immediate Release                               


Simply Automated Launches the
SimplyBrilliant™ Family of UPB Dimming Wall Switches

SAN DIEGO, CA – November 15, 2004 –, Simply
Automated, Incorporated expands its UPB (Universal Powerline Bus) product line once again with the introduction of the SimplyBrilliant™ family of UPB Dimming Wall Switches, providing ultra-reliable control of new and existing lighting fixtures, lamps, fans and other electrical devices in the home with no new wires.

Each SimplyBrilliant™ UPB Dimming Wall Switch includes a base unit to which
interchangeable rocker assemblies are attached. Each complete switch has one rocker that controls a single load of up to 600W. Multi-rocker units also communicate with UPB plug-in modules and/or other UPB devices to control virtually anything that can be connected to existing wiring anywhere in the home, delivering a considerably lower installed cost over other multi-switch solutions.

“By separating the switch body from the rocker assemblies, we are able to kill two birds with one stone,” says Fred Kiko, President of Simply Automated. “Not only are inventory costs greatly reduced, but installers and savvy homeowners can actually convert their switches in the field -- changing the color and upgrading the functionality by simply swapping rocker assemblies.”

The SimplyBrilliant™ Family of UPB Dimming Wall Switches will be available in
November, with an MSRP of $85-110. The new models include:

Switch Bases
US1-20 Single Dimmer, Full-Height Switch Body
US2-20 Single Dimmer, Half-Height Switch Body
USR Multi-Way Slave Switch Body

Rocker Assemblies
ZS11 Single Rocker for US1 or USR
ZS12 Dual Rocker (full-height) for US1 or USR
ZS22 Dual Rocker (half-height) for US2
ZS23 Triple Rocker for US2
ZS24 Quad Rocker for US2

Simply Automated products are based on the Universal Powerline Bus (UPB) technology developed by Powerline Control Systems, Inc. (PCS). UPB transmits control commands to various devices in the home over existing power circuits. The technology offers significant improvements in reliability and ease-of-deployment compared with previous powerline carrier strategies.


Go to US2-40 product page


  UPB Technology

  UPB System Description

  X-10 to UPB Migration


Product Evaluation
Packages Available

Order Yours TODAY!

Consumer Electronics Association

NOTE: Not affiliated with Simply Automated Control Systems Inc. (DBA Simply Automated) a Canada-based supplier and installer of "smart home systems."

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